We mark your brand.

CLIENT:
Avant Credit
INDUSTRY:
Finance
LOCATION:
Bucharest

Avant Credit is an international corporate finance company offering flexible and structured funding solutions for businesses. Following its acquisition by APS Holding, the former Avant Leasing entered a new stage of development, moving beyond traditional leasing and focusing more clearly on direct corporate lending.

Strevis worked on the complete rebranding, creating a new positioning and visual identity that could clearly mark this transformation and introduce Avant Credit as a credible, modern and flexible financial partner.

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  • #strategy
  • #UI/UX
  • #copywriting
  • #graphicdesign
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The Challenge

The new brand needed to appeal to a B2B audience and inspire the level of trust expected from a financial institution. At the same time, it could not feel rigid, distant or overly corporate.

The challenge was to communicate stability and expertise while also reflecting Avant Credit’s flexible approach and its ability to create financing solutions around the real needs of each company. The identity also had to clearly separate the new business direction from the company’s previous focus on traditional leasing.

Our approach

We repositioned Avant Credit as a financial partner that understands how businesses actually work. The new identity balances confidence and credibility with a more open and dynamic personality, creating a brand that feels professional without becoming cold or institutional.

We brought the new direction together through a clear design and communication system, built to present complex financial services in a simpler and more approachable way. The result is a flexible B2B brand that supports Avant Credit’s transition towards corporate lending and its next stage of growth.

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