City Nord is a Romanian residential developer with a growing portfolio of projects. As the company expanded quickly, its brand and digital presence became increasingly fragmented, with different projects communicating through separate websites and visual styles.
Strevis was brought in to bring everything together and create a brand system that could better reflect the company’s existing positioning, scale, and future ambitions.
City Nord already had a clear idea of how it wanted to be positioned, but this was not consistently reflected in its design or communication. Each project had developed its own visual language, while information was spread across several websites and channels.
The challenge was to create one clear and recognisable brand without losing the individual identity of each residential project.
We created a coherent visual and communication system for the entire City Nord portfolio and brought all projects together into one website. The new structure made it easier for users to explore each development while presenting City Nord as one strong, unified brand.
We then connected the online and offline experience, applying the same identity and messaging across the website, sales materials, presentation folders, showrooms and construction sites. This ensured that every interaction with City Nord felt consistent, regardless of the project or channel.
