We mark your brand.

CLIENT:
Coding Hub
INDUSTRY:
Education
LOCATION:
Bucharest

Coding Hub is an alternative learning school created to help children prepare for the skills and careers of the future. Strevis was part of the project from the very beginning, developing the name, positioning, brand identity, and the wider branding and marketing strategy.

In a competitive Romanian education market, the brand needed a strong and distinctive personality that could stand out from traditional schools and other coding programmes. The goal was to create a brand that parents could trust, but that children would also find friendly, exciting and easy to connect with.

  • #naming
  • #branding
  • #socialmedia
  • #copywriting
  • #illustrations
  • #motto
  • #strategy
  • #UI/UX

The Challenge

The next challenge appeared as Coding Hub entered a new stage of growth and began expanding across the country. With five locations in Romania, the brand needed more than a strong identity. It needed a clear system that could be easily understood and replicated by every franchisee.

From communication and promotional materials to signage and the experience inside each school, everything had to feel like part of the same brand, regardless of the location.

Our approach

We built the new positioning around the idea of combining world class technology with local expertise. “Japanese precision. British support. Since 1980.” became the central message, bringing together product quality, engineering knowledge and the company’s long history.

The visual identity was designed to feel modern, technical and highly precise, inspired by the movement and accuracy of an embroidery machine. We then applied the new system across the website and wider communication, presenting Midwest as a complete provider of machines, accessories, training, installation, maintenance and service.

Check out other projects