We mark your brand.

CLIENT:
Rhino
INDUSTRY:
Industrial Embroidery
LOCATION:
UK

Rhino is a UK manufacturer of industrial embroidery frames, developed to offer greater precision, durability and reliability in production. Beyond the product itself, customers also benefit from a local team they can speak to directly for advice, support and after sales service.

Strevis worked with Rhino to create a distinctive brand and position the company around its UK manufacturing, technical expertise and clear advantage over international competitors. The brand also needed to support the company’s ambition to grow through resellers in new markets.

  • #branding
  • #strategy
  • #UI/UX
  • #collaterals
  • #ecommerce
  • #motto

The Challenge

Rhino had a technically superior product, but its quality and engineering were not immediately visible through the brand. The company needed a stronger way to communicate why its frames were different and why choosing a UK manufacturer, supported by a local team, mattered to customers.

The product range also presented a practical challenge. Customers needed a simple way to find the right frame for their embroidery machine. At the same time, the website had to work both as an ecommerce platform and as a tool for attracting future agents and international resellers.

Our approach

We built the brand around the frame itself, placing it at the centre of the visual identity and using its shape as a distinctive pattern across the entire communication system. The motto, “Every embroidery story begins with the right frame,” reinforced the importance of the product and became the central idea behind the brand.

We created a bold identity that highlights Rhino’s UK manufacturing, technical performance and local support. We also designed the website around machine compatibility, making it easier for customers to find and purchase the right frame. Dedicated content for agents and resellers was added to support Rhino’s future expansion into international markets.

Check out other projects