We mark your brand.

CLIENT:
aSpace
INDUSTRY:
Real Estate
LOCATION:
Bucharest

aSpace is one of Romania’s leading independent coworking operators. Founded in Bucharest in 2018, the company grew from a single location into a network of six flexible workspaces serving local and international businesses. As the company expanded, its brand and digital presence needed to grow with it.

Strevis was brought in to refresh the identity and create a clearer, more consistent brand system. The project included the visual identity, a new motto, a new website, social media, brand collateral, brochures, internal rules, signage, and practical materials used across all locations. The goal was simple: create a brand ready to support the next stage of aSpace’s growth.

  • #rebranding
  • #website
  • #socialmedia
  • #ads
  • #copywriting
  • #motto
  • #UI/UX

The Challenge

aSpace had grown quickly, but the brand had not evolved at the same pace. The logo and visual identity were beginning to feel dated, and the website no longer reflected the scale the business had reached.

The website site ran on a purchased theme, hard to manage and never built for a network that keeps expanding. On top of that, the team needed a consistent system for the rules, signs and practical materials used inside each workspace, so that every location feels like the same aSpace.

Our approach

We first rethought aSpace’s positioning to better reflect its role as a leader in the coworking market. From there, we defined a clearer tone of voice and brought the entire brand under a new, consistent design system.

The new motto, “Keep Working,” became the central idea of the brand, putting people, their ambitions and the work they do every day at the heart of the communication. We then applied this direction across the new website, social media, brochures, signage, internal rules and all the practical materials used throughout the six locations.

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